First let’s look at what have these respective social media giants acquired, and then dissect the intentions and consequences.
Instagram is a photo sharing platform that makes your normal pictures look classic, give it a vintage charm. You can edit your pictures anyway you like and share it on any social media platform of your choice. It is most popular as a mobile app, earlier only by apple users, now across mobile devices.
On the other hand, Tweetdeck is a social media dashboard. It allows users to schedule send and receive tweets and view profiles at one single place. It allows users to group their following so on and so forth. It has a market share of almost 23%.
Social media is moving at a fervent rate. They have realized that the future is in the mobile. By the end of 2014, 60% of the world will be on mobile devices. That’s not all; the need for longevity of concept is also sought after. Let me put it this way; everyone is innovating and expanding as a strategy to ensure survival.
Now let’s dissect why Facebook acquired Instagram. Considering that most users on Facebook enjoy sharing pictures and getting likes and comments on it, improvising Facebook would mean enhancing that particular experience. Instagram provides the user pictures with a vintage edge on its phone. Now put the two together. Sharing the classier version of the images on Facebook and basking in the glory of likes and comments. Facebook having realized the potential of Mobile Devices is now investing heavily on taking over the mobile world.
Twitter, also with similar intent, is moving closer to Mobile devices. Everything new, and all that is popular is being taken over by the social media giants to increase their market share and also sustain life by integrating popular software, applications that helps them dominate Mobile Devices.
They will continue this act of increasing their market share through intermittent acquisitions and altering these applications to suit their best interest and postpone (they cannot cancel) the migration of users to new things, more interesting and more inventive.