GOOGLE PandaIt is subject to great debate as to why the search engine giant Google chose these two cute animals—panda and penguin—to name their algorithm fine- tuning projects. But you will certainly find the SEO marketers ill at ease with the very mention of these apparently harmless animals.

Why?

In the field of Internet search, panda and penguin refer to the Google algorithm updates that may require a site to go for a complete revamp or face the risk of penalization, ultimately leading to an exit from the Web. In the past, they have caused the banishment of thousands of websites from the Internet. While, this explains SEO experts’ apathy to the Google updates and latest Panda and Penguin releases, they are not bad altogether. And it is an utter exaggeration to assume that Google updates are designed to send the SEO companies on tenterhooks.

Here is why.

Aimed at producing results nearest to the keywords specified by the end users, the Google updates can guide you to add the right contents to your website. In Google’s terms the right contents are always focused on the user, not the search engine. To put the website owners on the right track, Google updates its algorithm 500 – 600 times a year with the release of new versions of Panda and Penguin. While Panda updates deal with the quality of the contents, Penguin updates are more focused on finding and blocking spam sites.

Google has earned notoriety for being in the habit of suppressing the details of its algorithm updates. This makes room for wild speculation in the SEO community about the next Google update that may call for an overnight change of your website contents. But with a few, simple precautions, you can prevent the worst nightmare from coming true.

As every SEO expert knows high page ranking goes hand in hand with high quality, original contents. In order to prevent your website from getting penalized by the next versions of Panda or Penguin, focus on improving the user experience. High quality, proof-read, grammatically correct contents are the first step to ensure that your website does not suffer the wrath of latest Panda update.

You can Penguin –proof your website by doing away with poor links and replacing them with the high quality links coming from relevant sites. You can use Google’s Disavowing tool to differentiate between good links and bad links.

Google is the undisputed leader in Internet searching and the company is serious about retaining its position. This explains the company’s insistence on frequent algorithm updates. The idea is to improve the user experience by a notch or two with each update. Thousands of websites were penalized by Panda and Penguin for their irrelevant and thin contents. The Google updates inspires the writers to create original contents and ensure that users are rewarded with the useful information for every search. Google updates are all about ensuring quality. The companies that practice healthy SEO, are not likely to get affected by the next Google update. Google Webmaster Tool installation is highly recommended to make sure you receive early warning on a possible Panda/Penguin hit.