Humans keep evolving over time. Their demands change; they start desiring the next level of sophisticated lifestyles and yearn for a more affordable living. In this respect, the scenario of local commerce is gradually changing. People are less inclined to browse in malls and are showing proclivity towards buying things online. Obviously, mobile marketing are getting more and more attention from consumers. These consumers love to check out their desired products simply by a click of a button. Hence, local commerce is facing the brunt of rapidly emerging technologies. There is a need to adapt such technologies into their own marketing strategies to garner more customers. There is a need to digitize local service transaction processes.
So let us dive into some informative pointers, laying down the several aspects that would feature in the future of local commerce.
Using Social Media more Extensively
The future of local commerce is largely based on whether social networking is used for its sustenance. Facebook, Twitter, Pintrest and Tumblr among others can be duly exploited to tap into wider audiences. They allow prospective consumers to quickly connect with the vendor. Moreover, making the social media content compatible with Smartphones, can help local commerce to turn in more profit.
Future of local commerce rests on a dynamic concept, the one-click payment option. Given the present craze with apps on Android, iOS and other mobile handsets, there would possibly be an app for each local commerce centers. They would simply open the restaurant’s app and find relevant information about their product. Let’s think of a consumer named Sandy. She wants to grab a bite at a restaurant. So she opens the mobile app; search for group deals (Groupon); find the location of the place and check nearby eateries (Yelp) and check which of her friends have already eaten there (Graph search by Facebook). Later, Sandy walks into the restaurant with discount coupons, which she redeems at the counter.
Hooking up with Discount Websites
The future of local commerce is hugely based on discount websites like Groupon, Four Square, Yelp and even Facebook. Groupon, short for Group Coupons, offers coupons on group deals at local commerce outlets. The same policy is followed by Yelp. The catch is to get newer customers to local businesses and increase sales. Yelp, for example, provides reviews of local businesses that enable customers to have an idea about what they are dealing. Four Square has turned the process of earning discounts at stores, into a game. The more a consumer scores in the game, the more discounts they get at stores. Hence, linking up with these discount websites would do good to the local commerce.
Implementing an Easier Purchasing Policy
Local commerce consists of myriad paperwork, which is not only annoying but risky on the part of the consumer. The consumer can easily misplace a slip of paper that contains crucial information about a transaction. Hence, local commerce should take the path of online transactions for services rendered offline.
Giving more Attention to Transparent Pricing
Certainly, shopping in malls is more expensive than shopping online. A product at an offline store includes charges for procurement, air conditioning of the store, energy prices and several others. For a consumer, it’s impossible to know how such factors are relevant to their product. Hence, following a more transparent pricing policy, like an e-commerce website, will do good for local commerce.
Ensuring better Customer Services
Certain e-commerce websites like Amazon gives more attention to customers’ grievances. If anything goes wrong, they try their best to solve the issue. This is why, consumers feel safer to deal with e-commerce sites. Local commerce centers, if they improve their customer relation wing, can go a long way to being preferred by consumers.