There is always a raging debate about the utility of mobile and desktop computing, respectively. While the mobile platform allows easy connection among social networks, it cannot match the comfort and dynamics of working on a desktop. People are swarming down to basics nowadays. They are understanding the value of intelligent marketing to remain in business. Under this backdrop, the numbers of workers ditching desktop for mobile devices are rapidly multiplying. Several reasons fuel the trends.

Although business operations on phones exceeded that on a PC, a chunk of the users still prefer desktops for certain specialized operations including making of presentations, slides, graphic contents or editing contents.

Creating and Editing Content with Desktop Computer

Consumers are creating content all the time. Be it music, video making or animation, they use computing devices to attain perfection and share their creation over social networks. Most of the times, people are attracted to using a desktop for creating and editing stuffs. A desktop is the likely platform for apps like Adobe Photoshop, Movie Maker, Power Director, etc. In this respect, mobile phones simply cannot provide the processing speed and ease of accessing files, like that on a desktop. Furthermore, the comfort of stacking each files under folders, subfolders and drives trumps mobile phones by miles.

Portability for the Pros

Portability is perhaps the coolest thing about using a mobile device. You can take a cell phone almost anywhere you like and still stay connected to your friends, team members, clients. Desktops are heavy and bulky, grossly restricting your mobility.

The best part of mobile devices is: it offer you both transportability and pseudo-desktop computing power. This makes it easier on the part of the user to seamlessly alternate between mails, social networks and the internet, without loosing much time or efficiency. Consumers are more likely to use web services, using a phone rather than a desktop. When it comes to responding to emails or making quick word documents, mobile phones are more preferred over desktops.

Using Social Media Platforms

In this regard, the mobile phones are a clear winner. It is seen that people are great fans of

sharing content on Facebook, Pintrest, etc. using their iPhones. Sharing via an Apple iPhone is now a trend. Almost 2/3rd of the consumers prefer to post and publish content under their profile name, using an iPhone. The desktop is not a great favorite among consumes. Moreover, with seamless Android or Apple apps, developed by networking giants like Facebook, Linkedin and Twitter, people loves to use their phones as their most favorite device to stay connected with the social networks.

B2B Interactions Takes Place More over Phones

Businesses are turning more towards mobile devices than being chained to their desktops.

Meeting customers at any geographical locations has become a necessity. Executives deal with their target audience on a real-time 24/7 basis. Mobile devices empower the consumers to check the price and specifications of a product, from any location. Consumers can also avail social discounts by simply placing order via mobile phones. Even while handling clients, businessmen use their mobile devices to remain connected, enter into a call conference or promptly answer queries.

B2B Decision Makers Depends on Mobile Devices

B2B Decision-makers use their mobile devices to take decisions. They use the web to conduct research during after-office hours, on their way to work or during the evening. In fact, almost all executives rely on smart phones for their business needs. Executives depend upon a thorough research of a product, before purchasing them. They are likely to use a mobile device for this purpose. Since the executives hardly get time to sit in a chair and actually research a topic, they switch on to the pocket-friendly alternatives.

There has been a shift in behavior of consumers. People and businesses tend to adopt mobile devices for planning, developing and interacting. Customer relationship management has benefited a lot from adoption of mobile devices as a mode of communication. The mobile devices have become a tool of work and interaction in the daily lives of people. Be it marketing, sales, SEO or advertising, mobile devices are playing a vital role in attaining ergonomic efficiency.